Buy a Drive Product from Excel and We will Extend the Product Warranty by One Year !

Note: If we do the installation, there is 150 mile radius travel limit from our location on this offer. Negotiable travel allowance beyond that radius.

Excel Industrial Electronics is an authorized Distributor (D) for WEG soft starters. We are also authorized System Integrators (SI) for ABB, Allen Bradley, Benshaw (now Regal Beloit) and WEG soft starters.

For sales inquiries and other questions, please give us a call now at 1.586.463.3811 or fill out the contact form on the right and we will respond promptly. Excel has the product knowledge and application experience to support you. We serve the worldwide marketplace.

WEG Soft Starters Distributed by Excel

Using high technology, WEG soft-starters were designed to ensure the best performance for each application, offering resources that enable to start, stop and protect electric motors in a simple and efficient way.

Medium Voltage Soft-Starter – SSW7000 Series

Soft-Starters are static starters that accelerate, decelerate and protect three-phase induction motors. The MV soft-starter WEG is available for power ratings from 550 kW up to 3400 kW. Voltage range: 2.3 kV – 6.9 kV. The control of the voltage applied to the motor by means of adjustments to the firing angle of thyristors allows the soft-starter to start and stop an electric motor smoothly.

The SSW7000 is suitable for medium voltage motors. It reduces the voltage applied to the motor at start. As a consequence, motor current, and torque are reduced for a smooth start. This eliminates impacts of inrush current on the power supply and impacts of mechanical shocks on the load and the coupling. This helps in reducing maintenance of bearings, couplings, gear boxes, pulleys, belts, and chains, in addition to protecting the motor.

Mounted Panel Soft-Starter – ASW06 Series

It is a complete drive with the SSW06 soft-starter.

Soft-Starter – SSW07 Series

Soft-Starters are static starters that accelerate, decelerate and protect three-phase induction motors. The control of the voltage applied to the motor by means of adjustments to the firing angle of thyristors allows the soft-starter to start and stop an electric motor smoothly.

The SSW07, with DSP (Digital Signal Processor) control was designed for high performance on motor starts and stops with an excellent cost-benefit ratio. Easy to set up, it simplifies start-up activities and daily operation. It is compact optimizing space in electric panels. It already incorporates electric motor protection. It adapts to customer needs through its easy-to-install optional accessories. The SSW07 adapts to customer needs through its easy-to-install optional accessories. Thus, a keypad, a communication interface or a motor PTC input can be added to the product.

Authorized System Integrators (SI) for ABB, Allen Bradley, Benshaw (now Regal Beloit) and WEG soft starters


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Contact Excel Industrial Electronics to expertly find solutions for your automation needs. Companies in the U.S., Canada, Mexico, and around the world have turned to us as their control system integrator for our specialized soft starter knowledge in industrial automation. Using our combined expertise in engineering, product use, and applications experience, helping companies reduce costs, increase production, use less energy, and lower environmental impact.

Excel offers a complete collection of soft starter system integration services, including:

  • Preconstruction
  • Scope Development
  • Electrical Engineering
  • PLC Programming
  • IT Integration
  • DCS Conversions
  • Control Panel Assembly
  • Installation

(AS) Authorized Service, (D) Distributor, (SI) System Integrator, (VAR) Value-Added Reseller

Drive and Product Manufacturers